SuperFlights

Flight booking product and growth experiments

SuperFlights

A travel product project focused on flight discovery, pricing visibility, and conversion-oriented UX decisions.

SuperFlights is built around reducing booking friction for high-intent travelers. The product work centered on better route discovery, clearer fare logic, and tighter user journeys from search to checkout.

  • Designed conversion-focused booking flows that reduce decision fatigue.
  • Introduced experimentation loops for pricing surfaces and offer messaging.
  • Built feedback-driven product iterations from real user behavior signals.
  • Improved funnel clarity from search to purchase intent.
  • Stronger product positioning around value and transparency.
  • Faster release cadence for growth experiments.